Abstract: From January 19th to 21st, the 2026 Dubai International Dental Conference & Exhibition (AEEDC) concluded successfully at the Dubai World Trade Centre. Roson Medical showcased its core products, including dental chairs, electric air compressors, and light-curing units, at booth SAC01 in the China Pavilion. With innovative design, reliable performance, and professional service, Roson sparked a wave of interest in Chinese innovation at the event, garnering a wealth of cooperation intentions and high recognition from global peers. This successful overseas participation marks another step forward in broadening Roson’s global footprint.

I. Spotlight on Product Showcase, Roson Captivates Global Visitors

Moving beyond conventional exhibition approaches, Roson Medical adopted a “Core Products + Scenario-Based Display” model. Its clear product layout and core advantages tailored to the Middle Eastern market attracted a continuous stream of visitors. Dental practitioners from public hospitals in the UAE, Saudi Arabia, and other Middle Eastern regions, operators of dental clinic chains, as well as overseas distributor representatives from Europe and Africa, stopped by to observe, experience firsthand, and gain up-close understanding of the technical highlights and quality strengths of Roson’s products. The booth maintained high popularity throughout with a vibrant atmosphere for exchange.

Roson’s stellar product lineup remained a major draw. The A3 flagship and N2 PRO elite dental chairs were deeply tailored to meet the stringent demands of the local dental treatment market. Their convenient, smooth operation and stable, reliable performance earned high praise from dental professionals on-site. Many visitors, after hands-on experience, promptly inquired about procurement details and expressed cooperation intentions.

Roson’s newly launched intelligent integrated dental treatment platform also became a highlight, attracting numerous professional visitors for consultations. This platform optimized operational workflows and upgraded the intelligent control system based on its predecessor, covering five major treatment scenarios with one unit. It precisely meets clinicians’ operational needs while effectively enhancing patient comfort, perfectly aligning with the Middle East’s demand for high-quality dental equipment.

Supporting products displayed, such as X-ray machines, dental sensors, intraoral scanners, and light-curing units, further enriched the comprehensive dental treatment solutions with high adaptability, reliable performance, and excellent compatibility. These products catered to the operational needs of medical institutions and clinics of varying scales in the Middle East, receiving widespread recognition and praise from professional dentists. On-site inquiries and procurement discussions remained consistently high.

II. Empowering with Professional Expertise, Breaking Cross-Border Communication Barriers

At this exhibition, the Roson team broke down barriers in cross-border communication and technical knowledge transfer through technical empowerment and customized services, allowing global clients to experience the professionalism and reliability of the Chinese brand.

At the booth, the Roson team not only provided one-on-one product operation guidance but also conducted live demonstrations of equipment applications in various clinical scenarios, considering the characteristics of dental care in the Middle East. Addressing industry hotspots like digital dentistry and precision treatment, the team offered customized technical sharing sessions, helping clients quickly grasp key usage points.

To overcome challenges in conveying technical details across borders, Roson prepared multilingual product operation videos and illustrated technical manuals in advance, coupled with real-time translation support. This ensured clients from different regions and language backgrounds could accurately understand product performance and service details. Simultaneously, the team proactively addressed service inquiries, providing detailed answers regarding equipment installation, debugging, maintenance, spare parts supply, and other full-cycle services, alleviating client concerns upfront and winning their trust with professionalism and sincerity.

III. Daily Review and Iteration, Prompt Response to Client Needs

For this exhibition, the Roson team implemented a dynamic adjustment strategy of “exhibiting, reviewing, and optimizing simultaneously.” Over the three days, the team held in-depth review meetings immediately after closing each day. They comprehensively analyzed the day’s highlights, hot topics from client inquiries, product experience feedback, and market demand trends. Each issue was examined, solutions were optimized, and the focus for the next day’s demonstrations and communication strategies was swiftly adjusted.

This efficient review and iteration process enabled Roson to accurately capture shifts in market demand and respond promptly to client needs. This not only enhanced communication efficiency during the exhibition but also accumulated valuable first-hand data for subsequent product upgrades and market strategy adjustments. Over the three days, the team collected dozens of pieces of effective market feedback and secured dozens of groups of potential cooperative clients. Many clients, after in-depth discussions, proactively requested visits to Roson’s headquarters and its digital-intelligent factory, demonstrating high recognition of the brand.

This exhibition success was also made possible by the collaborative efforts of our Dubai agency team. We extend our special thanks to the Dubai agency team for their comprehensive support and meticulous hospitality during the event. They are not only a solid pillar for Roson to deepen its presence in the Middle Eastern market and establish local roots but also important partners in jointly expanding the global dental field for mutual benefit and win-win outcomes.

In the future, Roson will continue to deepen its strategic cooperation with the Dubai agency team. Leveraging their local resource advantages and market insights, we will further develop channels in the Middle Eastern market and stay close to local client needs. Simultaneously, building on the practical experience from this exhibition, we will optimize product regional adaptability and service models, achieving complementary strengths and collaborative development to seize new opportunities in the Middle Eastern dental medical market.

IV. Deepening Global Footprint, Writing a New Chapter in Worldwide Cooperation

With the successful conclusion of the Dubai AEEDC exhibition, Roson Medical’s overseas participation journey has not only achieved its core objectives of product showcasing and client engagement but has also further enhanced the brand’s international visibility and industry influence through service innovation and efficient review processes. Successfully opening new channels for cooperation in the Middle Eastern market adds significant weight to Roson’s globalization strategy.

Champion dental chairs, crafted with Roson’s intelligence! From deepening roots domestically to sailing overseas, from product export to technical empowerment, Roson Medical is steadfastly advancing onto a broader international stage!

Taking 2026 as a new starting point,Roson will translate the feedback and demands received during the exhibition into internal drivers for product innovation and service upgrades. We will continue to increase R&D investment, steadily improve our overseas service network, and fully enhance localized full-cycle service capabilities. Our goal is to make Roson’s intelligent dental equipment serve global clients more conveniently and efficiently.

Finally, we extend our gratitude once again to all friends who showed interest in and supported Roson Medical during this exhibition!Roson Medical will continue to uphold the spirit of innovation and remain committed to quality, joining hands with global dental professionals to jointly promote the development and progress of the dental medical device industry.