Summary: Recently, ROSON Medical held its 2025 Year-End Summary & Awards Mobilization Conference in the multifunctional exhibition hall. Chairman Chen Shi, General Manager Chen Zhi, senior leadership, department heads, and all ROSON colleagues gathered together to reflect on a resilient and deeply cultivated 2025, and to look forward to a new 2026 journey focused on anchoring goals and uniting efforts to overcome challenges.

Conference Opening: Reviewing Two Decades of Foundation, Consolidating Upward Momentum

The conference commenced with an opening address by General Manager Chen Zhi of ROSON Medical. He first extended heartfelt thanks and sincere greetings to all employees on behalf of the company, offering high praise for everyone’s hard work and selfless dedication in their respective positions over the past year.

Subsequently, Chairman Chen Shi of ROSON Medical delivered an important speech combining the current development trends of intensifying competition (“involution”) and accelerating domestic substitution in the stomatological medical device industry, along with the company’s long-term strategy. Chairman Chen pointed out that after years of deep cultivation, ROSON has established a solid foundation in key areas such as building a core team, overcoming R&D challenges, and shaping brand recognition. These achievements have become the core confidence for the company to seize market opportunities.

Therefore, he encouraged everyone that in facing the challenges and obstacles ahead, only by standing firm in their positions with courage and determination, and actively pursuing self-innovation, can they break through the constraints of industry involution. Only through persistent hard work, focusing on core tasks like product iteration and market expansion, can they create higher-quality development space for the company. Chairman Chen’s impassioned speech resonated strongly with the audience, winning warm applause.

Moving into the summary and review segment, management from various functional departments and senior leaders took the stage to present their reports. Supported by data, they detailed the highlights and tangible achievements of their respective departments in production management, technological breakthroughs, market expansion, after-sales service, and more. They also conducted in-depth analyses of pain points and difficulties encountered throughout the year, sharing solutions and outcomes based on real cases. Finally, they outlined clear paths for the upcoming year’s work, focusing on core directions like product innovation, system optimization, and market expansion.

Strategy Anchoring: Establishing Goals, Strategy, and Core Combat Guidelines

After listening to the detailed reports from all departments, General Manager Chen Zhi fully acknowledged their achievements, distilled the annual development keywords for ROSON, and precisely identified critical issues requiring urgent resolution during the development process. General Manager Chen also analyzed the opportunities and challenges facing the company against the backdrop of current industry involution, drawing on the policy direction of the national “15th Five-Year Plan” and the locational advantage of Foshan as a domestic AI application industry cluster. He clearly proposed the core combat guidelines of “Increasing Profitability, Expanding Markets, and Understanding Users.”

To ensure strategy implementation, in addition to deploying the core development directions for 2026, General Manager Chen further reshaped the organizational structure and job responsibilities, strengthened the performance-oriented assessment mechanism, aiming to enhance organizational efficiency. This integrates the corporate cultural values of “Creating Value, Integrity and Honesty, Self-Innovation, People-Oriented, Team Culture” into daily operations. It was also announced at the meeting that the 2026 Rationalization Proposal Management Measures were officially launched that day, calling on all employees to actively submit suggestions via a designated link in the main group chat. The company will publicize adopted suggestions and provide monetary incentives, thereby pooling collective wisdom and injecting internal momentum for the company’s high-quality, sustainable development.

Concluding the meeting, General Manager Chen emphasized that all employees must strengthen their sense of crisis and market competition awareness, fully leverage their initiative, always focus on user value, and actively engage in multi-channel domestic and international market expansion. He urged everyone to unite and work together to steadily increase the company’s global market business revenue, achieve a new leap, and ascend to a higher level in 2026!

Awards Ceremony: Honoring Advanced Role Models, Deepening the Foundation of Integrity

The climax of the summary conference was the grand awards ceremony. The first awards presented were those specially established by ROSON for veteran employees with five, ten, fifteen, and twenty years of service. As these meritorious employees, who have dedicated their youth and wisdom to ROSON Medical’s development, took the stage to receive their honors, the entire venue erupted in prolonged, enthusiastic applause. Their decades of unwavering commitment interpret the profound connotation of the corporate cultural values and form the very foundation for ROSON Medical’s steady and long-term progress. They are the company’s most precious asset.

Furthermore, ROSON Medical grandly honored the “Outstanding Newcomer,” “Sales Champion,” “Best Combatant,” “Values Model,” and “Best Team” who emerged in the 2025 work, recognized for outstanding performance, innovation, and dedication. They were presented with exquisite trophies and substantial bonuses. These awardees interpret responsibility through practical action and demonstrate value through tangible achievements. They are vivid embodiments of the ROSON spirit, setting a learnable and pursuable example for all colleagues.

General Manager Chen Zhi personally presented the honors and rewards to the award representatives, encouraging them to continue playing an exemplary and leading role on the new journey and achieve further success. Simultaneously, he called on all employees to take the advanced as role models, learning from their professional ethics of dedication, sense of responsible commitment, and enterprising spirit. This aims to foster a strong atmosphere within the company of comparing, learning, striving to catch up, and competing to be advanced, thereby consolidating the centripetal force of all-staff endeavor.

United in Action: Building on Past Achievements, Embarking on a New Brand Journey Together

The successful conclusion of this year-end conference not only accomplished a systematic review of the year’s work but also clearly outlined the strategic blueprint for the new year.

Looking ahead to 2026, all ROSON people will certainly keep in mind the company’s original aspiration of “Empowering Dentists to Excel.” With fuller enthusiasm, higher morale, and a more pragmatic style, we will anchor ourselves to the core combat guidelines of “Increasing Profitability, Expanding Markets, and Understanding Users,” and advance at full speed toward the goal of “Becoming China’s No.1 Dental Chair Brand.”

Let us move forward hand in hand, stride forward with heads held high to embrace the changes of the times. On the path of domestic dental equipment substitution overtaking on the curve and the surging tide of accelerating AI applications, let us embark on a new journey of high-quality development with the posture of a steed leaping forward, forge an industry benchmark with the ambition of a thoroughbred scaling peaks, and write a brilliant answer sheet for ROSON Medical’s next 20 years with down-to-earth action and meticulous craftsmanship.