ROSON has always prioritized customer needs and product quality. The company regularly organizes global inspection visits. Recently, a team from the international sales and after-sales departments formed the ROSON Overseas Technical Service Group and visited several major cities across Turkey, Ethiopia, and Georgia. The purpose was to conduct in-depth market research and provide equipment inspection and service support to local partners and representative clinics.

In-Depth Market Research: Know the Market, Know Ourselves

To accurately understand global dental industry trends and identify market needs, the ROSON Overseas Technical Service Team conducted extensive on-site visits to local markets. They also carried out research on competitors’ product performance, pricing strategies, market share, and marketing approaches. This comprehensive competitive analysis enabled ROSON to identify differentiated breakthrough opportunities and refine its product and service offerings for stronger market competitiveness.

At each stop, the team engaged in face-to-face discussions with partners and clinic owners, exploring everything from local dental market characteristics and development trends to the challenges being faced. These conversations yielded key insights that will inform product development and marketing strategies, helping ROSON gain a strategic edge in the global market.

New Product Promotion & Channel Expansion: N2 PRO Elite Model.

In addition to market analysis and competitor research, another key task during the inspection tour was to introduce new products and deepen business cooperation. The ROSON team held several in-depth business meetings with local partners to showcase the company’s product lineup and feature advantages, especially highlighting the upcoming N2 PRO Elite Model and A1 PRO Dental Unit.

These new models inherit ROSON’s signature design features while incorporating self-developed innovations and ergonomic designs, delivering enhanced functionality and a competitive edge. Both new and existing partners expressed strong interest, actively inquiring about product details and showing a keen willingness to collaborate.

During these exchanges, the team also carefully listened to partners’ current business situations and systematically addressed their challenges in installation, after-sales service, and marketing. Joint discussions were held to explore feasible support plans to overcome sales bottlenecks. Based on this, ROSON plans to launch pilot collaborations with select clinics, using their feedback to further optimize products and better align with local market needs, ultimately achieving win-win outcomes.

After-Sales Service Visits: Strengthening the Foundation of Support

ROSON understands that excellent after-sales service is key to winning customer trust. Accompanied by local partners, the ROSON team revisited key dental clinics to perform comprehensive “health checks” on installed dental chairs.

During on-site inspections, after-sales engineers offered detailed guidance on daily maintenance protocols, covering cleaning schedules, inspection cycles for vulnerable components, and standard operating procedures. The goal was to help clinics establish a solid maintenance routine, extending equipment lifespan and reducing failure rates.

Recognizing the varied infrastructure and needs across different regions, ROSON implemented targeted maintenance and service measures. In cities with limited infrastructure—where challenges such as unstable voltage or wall-mounted drainage systems requiring regular cleaning are common—ROSON addressed these by using durable materials and continuously optimizing product design. This ensured that dental chairs perform reliably under local conditions.

Furthermore, ROSON provides flexible support for spare parts and actively trains engineers for local distributors, strengthening regional after-sales capabilities and meeting the unique maintenance needs of each market.

Rooted in Demand, Strategically Planned

This overseas service visit reflects ROSON Medical’s commitment to its “ROSON Orders, Lifelong Protection” service philosophy. Through deep market insights, strengthened cooperation, enhanced service systems, and new product launches, ROSON not only consolidated its presence in international markets but also gained high recognition and trust from distributors and clinics thanks to its superior products and comprehensive service mechanisms.

Looking ahead, we will continue to focus on meeting evolving customer needs by refining product quality and service excellence, delivering outstanding dental equipment and solutions worldwide, and expanding ROSON’s influence on the global stage.